"Transforming Challenges
Into Solutions, Every Cloud Has a Silver Lining."
Silver Lining Consulting
We are passionate about elevating your business to the next level of success, standing as your reliable partner. Our commitment lies in delivering innovative, agile, and customized solutions tailored to your unique needs. We are adept at unraveling your toughest challenges, offering proven expertise across diverse realms of marketing and organizational management.
What we do
Marketing Methodology & Framework
With over 25 years of combined Marketing experience across all sizes of professional businesses, we specialize in developing personalized strategies to drive growth and maximize ROI. From market research to campaign execution, we guide you every step of the way to set up your company and products for success. Let us empower your marketing efforts and unlock new opportunities for your business.
Leadership and Team Development
Through our expertise and tailored strategies, we work closely with your leadership team to enhance their skills, cultivate their strengths, and empower them to lead with confidence and vision. Additionally, we provide valuable insights to encourage collaboration, boost productivity, and create a harmonious work environment. Our commitment is to equip your organization to unlock its full potential and achieve sustainable growth.
Fractional Marketing Leader
Provide your business with the expertise of an experienced marketing leader on an as-needed basis. We understand that not all organizations have the resources or need for a full-time marketing executive. That’s where we come in. Our Fractional Marketing Leader acts as an extension of your team, offering strategic guidance, overseeing marketing initiatives, and driving results.
Where we are from
Where we are from
How we work
Silver Lining Consulting combines experience, discovery, and immersion to shape the insights and recommendations for each engagement. Our partnership together means we will meticulously analyze your goals, industry landscape, and target audience to craft tailored strategies that drive results.
Our dedicated approach ensures that we become an integral part of your organization, aligning our expertise with your vision and goals. Together, we navigate challenges, explore opportunities, and implement strategies that deliver measurable impact.
Who we are
With a combined experience of 25+ years in marketing, we bring a unique combination that encompasses the whole marketing organization across multiple industries, from emerging unicorns, large technology companies (B2B, B2C and SaaS) to media, entertainment, consumer-packaged goods and luxury brands. Collectively we have built and managed teams, establish new global brands and product launches, and develop methodic strategies to deliver what Is most important to connect customers and businesses.
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Ben Lai
With 8+ years marketing experience across emerging unicorns and large technology companies, from B2C, B2B and SaaS. I specialize in Product and Growth Marketing, where I was spearheading new product and features to market, identifying and understanding the target customer journey, and develop deep partnerships with product and technical teams to bring out customer value. Understanding the customer, the landscape and translating that to impactful go-to-market strategies.
In addition, with also 7+ years extensive background in financial services and quantitative analysis prior to pivoting to technology blends my unique balance between technical and methodic approach to marketing.
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Elisa Zoli
I bring 15+ years of holistic experience across all marketing areas and disciplines, from brand marketing and management to digital and performance marketing, content, product, and lifecycle marketing. I have worked for some of the largest CPG and luxury brands, before extending my experience across media, entertainment, tech, and fintech. I have led successful product and brand launches, leveraging innovative organic and digital marketing strategies across both B2C and B2B marketing. I have built strategic visions for brands and led global GTM strategies as well as expanded my expertise in business development and partnerships. More recently I have been leading a marketing organization in a unicorn startup. In my multiple years, I have not just scaled brands to success, but I have also built them from scratch.